Consider this: on average U.S. advertisers spend around $167 per person on direct mail. And from that $167, they earn a per person average of $2,095 worth of goods sold. That’s a 1,300% return! With those kinds of returns, you’d think that everyone would be championing the power of print… but they’re not. So, what’s

Contrary to popular belief, print is far from dead. Yes, technology has revolutionized the way consumers interact with brands, but it’s certainly not the be-all end-all of content marketing. In fact, something as simple as a direct mail campaign can yield tremendous results for small businesses. An article by Marketing Profs states that 43% of

You know as well as anyone that the New Year can be both daunting and invigorating. On the one hand, you’re forced to look back at 2014 and consider all of the things you DIDN’T accomplish, but on the other, 2015 gives you a brand new, fresh start. Instead of dwelling on the coulda, woulda,