If your business deals with local customers direct mail marketing is a tool that you need to be using.  The following three purposes of direct mail highlight the value it brings to local businesses of any size. First, a well prepared direct mail campaign allows you to build a strong infrastructure with the community.  Trust,

“Chickens don’t have teeth”. That, along with a cartoon drawing of a chicken, was the only message on the front side of a postcard.  The backside displayed the name and address of the recipient and the name and phone number of an orthodontist. That’s it. No sales hook. No brand message. No marketing. Oh, and