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On September 24, 2014

Three Purposes of Direct Mail Prospecting

If your business deals with local customers direct mail marketing is a tool that you need to be using.  The following three purposes of direct mail highlight the value it brings to local businesses of any size. First, a well prepared direct mail campaign allows you to build a strong infrastructure with the community.  Trust,
On September 17, 2014

Mailing List Woes

“Chickens don’t have teeth”. That, along with a cartoon drawing of a chicken, was the only message on the front side of a postcard.  The backside displayed the name and address of the recipient and the name and phone number of an orthodontist. That’s it. No sales hook. No brand message. No marketing. Oh, and
On September 4, 2014

Words That Work For Direct Mail Marketing

Are you suffering from a severe case of writer’s block and need some help getting started? Check out these words that work to discover helpful tips and tricks for writing great direct mail material that sells. So, you want to know the secret words that will get you the direct mail marketing results you’re shooting