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On July 1, 2013

Getting Your Product Sold on Home Shopping Networks

You want to showcase your product on one of the home shopping television networks. Who are the players? HSN was launched by Lowell ‘Bud’ Paxson and Roy Speer in 1982 as the Home Shopping Club, a local cable channel seen on Vision Cable and Group W Cable in Pinellas County, Florida. Paxson and Speer got
On April 24, 2013

Direct Mail That Won’t End Up In The Wastebasket

When I get home at night, I almost always head straight for the Mail Room where, usually, a few neighbors will be sorting their mail. We direct marketers love watching people react to their mail pieces and we cringe thinking of all the work and money that goes into direct mail efforts that -Boom! get
On April 24, 2013

How to Write a Winning Direct Mail Letter

One of the most puzzling things in today’s direct mail is the letterless direct mail effort. There’s a brochure and an order form but no letter! It’s more than puzzling, it’s astonishing. I can pretty well guarantee that if you test a mailing campaign with a letter and no brochure against a mailing campaign with