The “Forever Stamp” The United States Postal Service has released the “forever stamp”. A forever stamp can basically be thought of in the same way as a rent-controlled apartment in New York City – the price will always remains the same, regardless of the state of the local market. If a consumer buys a

The Truth About EDDM (“Every Door Direct Mail”) Every Door Direct Mail (EDDM) is a massive effort by the USPS to rebrand a level of mail that has been around forever and was commonly referred to by experts in the direct mail industry as “Simplified Mail”. There are no new special postage discounts or rates

The Direct Marketing Association released the 2010 Response Rate Trend Report. This report provides key cost and performance benchmarks to help marketers test their advertising and promotional campaigns. Key Findings: Email to a house list averaged:  a 19.47% open rate; a 6.64% click-through rate; a 1.73% conversion rate; with a bounce-back rate of 3.72% and