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Category: Direct Mail Articles

On May 14, 2015

2015 Postage Rate Increase

Postage Costs and Postage Rates You knew it was coming, but now it’s official. After months of adjustments, the Postal Regulatory Commission officially approved rate adjustments for USPS that will take effect in just a few short weeks. Here’s what you need to know about the rise in postage:   Who approved the increase? The
On April 21, 2015

Why Marketing and Sample Kits Matter

So you’re thinking about creating sample or marketing kits… but you don’t know what your options are – or where to even begin. You’re not alone; every year thousands of companies turn to fulfillment providers to help them manage assembly and distribution of marketing kits. But before we start talking about fulfillment, let’s dive right
On March 13, 2015

Print’s Not Dead: The Return of the…Catalog? You Bet!

Sometimes we don’t know a good thing ‘til it’s gone, right? Well, that’s certainly the case when it comes to print catalogs. During the recession, catalogs took a deep dive. However, something interesting happened in 2013; according to the Direct Marketing Association, 11.9 billion catalogs were sent out that year – an increase of about