On February 19, 2015
Track Your Direct Mail Campaigns With These 4 Hacks
Like it or not, data-driven campaigns are the answer to your future success – and 2015 is all about diving in, taking chances, and making smarter, data-driven decisions that increase your bottom line. Below we’ve listed four great ways to retrieve powerful analytics from your direct mail campaign so you can gain visibility like you’ve
- By Hal.Cohen 0 Comments View More
On January 27, 2015
Why Including Direct Mail in Your 2015 Marketing Plan Will Increase Your Bottom Line
Consider this: on average U.S. advertisers spend around $167 per person on direct mail. And from that $167, they earn a per person average of $2,095 worth of goods sold. That’s a 1,300% return! With those kinds of returns, you’d think that everyone would be championing the power of print… but they’re not. So, what’s
- By Hal.Cohen 0 Comments View More
On January 13, 2015
How Small Businesses Can Maximize Direct Mail Marketing in 2015
Contrary to popular belief, print is far from dead. Yes, technology has revolutionized the way consumers interact with brands, but it’s certainly not the be-all end-all of content marketing. In fact, something as simple as a direct mail campaign can yield tremendous results for small businesses. An article by Marketing Profs states that 43% of
- By Hal.Cohen 0 Comments View More