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Category: Direct Mailing

On July 27, 2012

The List is Greater than the Offer

When you are planning a direct mail campaign by far the most important aspect is the list of people you will mail. This was well understood at one time by the great direct response giants. As a basic rule the mailing list is far more important than the offer and is often referred to as
On July 27, 2012

Finding the Right Direct Mailing List

In your business, successful, efficient communications depend on two things: saying the right things and saying them to the right people. You may have come up with exactly the right way to pitch your message, but that message needs to get in the hands of people who would be interested in it and are in
On July 27, 2012

10 Smart Ways to a Successful New E-Business

A strong mailing service company can help you expand your business while maintaining quality customer service. Are you looking to expand your online business or to finally start the website that you know will increase your business? There has never been a better time to enter the booming e-commerce world, but there are many pitfalls