The Direct Marketing Association released the 2010 Response Rate Trend Report. This report provides key cost and performance benchmarks to help marketers test their advertising and promotional campaigns.
Key Findings:
Being able to track your marketing and sales is very important. All too often companies run various sales efforts or mailing services campaign without knowing the true cost versus benefit. Something to consider is to track your direct marketing campaign with a unique phone number. They can be set up in 30 minutes or less and provide many details about where your sales leads were generated.
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