You can tailor your mailing to exactly match your needs, whether you are looking for a very specific visual impact or trying to deliver a concise message within a specific budget. Some of these options include:
Whatever contents you decide to enclose, a mailing service will be able to help advise, assemble, and send your mailing to conform with the ever-changing postal regulations. From printing letters and envelopes to folding and inserting materials to applying postage, a mailing service can put your materials together in whatever way you choose.
To be as effective as possible, your mailing should be targeted to the people most likely to be looking for the information you are providing. The best list to start with is your own customer list. A mailing service can simply take your list and send your mailing to those individuals.
However, you may not have a list of everyone who might be interested in your information. In fact, the lack of a good list of contacts may be one of the things that has been preventing you from moving ahead with direct mailing. A full-line mailing service can help you there, too, as they can procure for you all type of business or consumer lists and tailor those lists to meet your needs. For consumer lists, they can select people in specific geographical areas, within a specific income age and gender ranges, including homeowners or renters with buying habits, putting your information where it can do the most good for your business.
Any business that needs to increase its sales and communicate with existing customers and new customers can find a use for direct mail. That covers just about every business there is! The list below shows some of the ways direct mail has been used and provides a sample of the many purposes for which this tool can be employed:
This is just a small number of ideas, but it shows that just about any business can find a use for direct mail. If you want to give people—whether they’re business contacts, existing customers, or potential customers—tangible information, direct mail is a great way to put that information right in their hands.
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