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On July 25, 2012

How Direct Mail Can Work in the 21st Century

Reaching out to customers is often very difficult in today’s marketplace. Advertising is everywhere. Commercials consume seven minutes of television time for every half hour of program content. Not only does one have to sit through twenty minutes of movie previews before seeing a full-length feature- today there is also an additional half-hour of commercials before the opening credits. Pop-up ads infest our internet sites; simply checking one’s email is almost impossible to do without encountering irritating bubbles or spam mail in attempts to make you link to some site. If that is not enough, our phones ring off the hook with telemarketers that know the exact times of our family dinners. In short, we are all bombarded with advertisements on a daily basis.

This culture of advertising saturation has created a two-fold dilemma for most industries. 1) How can we reach as many of our target customers as possible? 2) How can we reach those customers in a way that will make us stand out? Direct Mail is the answer to those questions and KD Mailing and Fulfillment is the perfect source for everyone’s Direct Mailing needs. The main advantage of Direct Mail is that it enables the client to determine their own customer criteria in a way that is impossible to do in a more open forum such as website or television advertising. Tailoring an advertisement to an individual raises the likelihood of that individual considering the product or service in question.

KD Mailing has over 100 years of combined experience with Direct Mail and Fulfillment. But that is only the tip of the iceberg. In addition to a full line of mailing and fulfillment services, KD Mailing & Fulfillment also features a 100,000 square foot warehouse that is perfect for storing products, sample accessories and anything else that our customers desire. We are able not only to provide mailing lists of potential clientele but also put together customized mailing packages or kits for our customer’s products or literature all under the same roof. KD can also and manage those projects, creating one stop shopping so you do not have to worry about dealing with multiple vendors.

Another way that KD separates itself from the competition is that we offer the option of “Print On Demand”. This means that we are able to supply the exact amount of printed product that our customers need- no more, no less. Therefore, all of the guesswork is taken out of the equation. This will save our customers time and money, but most importantly, piece of mind. KD also offers online order fulfillment for literature or products.

KD Mailing uses only the finest quality equipment at every level of our operation to ensure the most refined product possible. Our inserters, mastermailers and printers are all state of the art.
Don’t compromise when it comes to getting your message out. Your business is too important. Direct Mail can be personalized and is tangible. The consumer can hold it in their hand. The key to advertising in the 21st century is ironically not going to the cable modem or automated messaging. It is going to be Direct Mail- innovation and tradition. Let KD Mailing help you.

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