3 Ways to Personalize Your Direct Mail
It’s as easy as 1, 2, 3! Here are 3 simple ways to grow your customer base and receive increased response rates without breaking a sweat!
Personalized Direct Mail copy has a ROI (Return on Investment) of more than 50%, according to InfoTrends. Are you surprised? You shouldn’t be. In today’s tech-centric, constantly shifting landscape, personalized service is quickly becoming a thing of the past. That’s why now, more than ever, your company needs to be focusing your marketing efforts on establishing a link between your brand and your customer. What better way to do that than via personalized direct mail?
There are numerous approaches and unique strategies that can be combined to create a successful direct mail campaign, but don’t worry – we’re not going to make you sift through all of it. We’ve gone ahead and compiled a list of 3 of the most effective and easy to implement direct mail strategies that have great odds at increasing your direct mail response rate.
- Grab Their Attention With a Personalized Headline
You have one – and only one – chance to capture your target audience’s attention. What’s the first thing you do when you sift through the mail after work? Check for your name, of course! That’s why directly referring to your target consumer in the headline by their name is a great way to increase engagement. Just take a look at the example below. Which one is more appealing to you?
Current Resident, here’s $5 off your next purchase at [Insert Your Business Name]!
Jake, here’s $5 off your next purchase at [Insert Your Business Name]!
Clearly option 2 immediately appeals to you on a more personalized basis (even if your name isn’t Jake!).
- Get Personal With Images
Images have a profound effect on increased response rates. Try creating direct mail campaigns that target certain age / lifestyle ranges so you can narrow down your target . For instance, use images of college students or a school mascot on direct mail that’s sent to apartments where college students live.
- Personalized Thank You Notes
Customers love feeling like their purchase or business is appreciated. After all who you buy from can be just as important as what you buy. Show your customers appreciation by sending them a personalized thank you letter. But, don’t just thank them. You can also offer helpful suggestions (all for their benefit, of course) on products or services that you think they might also like based on their recent purchase.
A standard personalized direct mail piece can induce a 4% or higher response rate than its non-personalized direct mail counterpart. In fact, when used in combination with an online marketing strategy, direct mail has a powerful impact on overall ROI. So, if you’ve been searching for the magic formula for increasing ROI and driving new and existing customers to purchase your product or service, you’ve officially found it.
Sounds like you’ve got a new direct mail campaign to get started on!