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On November 17, 2014

5 Questions You NEED to Ask All Direct Mail Companies

nov17-14-email-graphicEveryone says that they are the best, but let’s face it – that’s simply not true. So, how are you supposed to choose the best direct mail company for your campaign if you don’t know where to even begin? Sure, if you don’t know – ask. That’s pretty straightforward, but what do you do if you don’t know what to ask? You won’t have to worry about that any longer, though, because we’re about to share the best questions to ask a direct mail company to ensure you get a good ROI on your marketing campaign.



1. How can you help me integrate direct mail with my current marketing strategy?

Your target customer is reachable via a wide variety of channels. Whether it’s social media, direct mail, or online advertisements, reputable direct mail services know that you need to incorporate your existing marketing strategies with your direct mail campaign. That’s why if a direct mail company seems unwilling to provide even the tiniest bit of advice on how you can successfully integrate them, the best thing to do is run far, far away.


2. What services can you help me with?

Direct mail companies know that there are several variables that go into creating a great direct mail campaign. Typically, if they don’t provide certain service themselves they can steer you in the direction of someone who does. From great design to compelling copy and offset printing – a successful mailing service knows that great direct mail results come from great campaigns.


3. Can you help me achieve postage discounts?

Why pay more when you can pay less? Asking this simple question can have a significant impact on your direct mail campaign. Mailing services who care about their clients’ campaign success are always willing to go that extra distance and use postage cost cutting secrets to maximize your ROI (Return on Investment) and reduce your postage rates. Most direct mail companies have developed long-term relationships with shipping companies too and can help you save big by taking advantage of the most effective direct mail postage, shipping, and insider offers that you likely don’t know about.


4. Can I see some samples?

So many direct-mail campaigns utilize digital printing services. Check out past samples. Why? Because you can get a feel for Digital printing will work for you. More importantly, if a direct mail company won’t show you a sample, then they probably don’t offer digital printing services. Try to see a sample that closely matches what you are planning to use in your own campaign.


5. How much can I expect to pay?

This is an important question for several reason. First, it’s crucial to your campaign’s success because you need to know whether you can afford the number of direct mailers that are required to achieve a successful campaign.

Direct mail companies come in all shapes and sizes, but when it comes to determining which one is the right fit for you, there’s no question that each of the 5 questions above should be answered before you sign your name on the dotted line.  Have you been asking the right questions? If not, it’s never too late to start now!

  • By Hal.Cohen  0 Comments