Trade magazines are periodicals that cater to a particular profession or industry. There are literally thousands of trade magazines that are available for consumers. It is not an exaggeration to say that every single field has one or more of these publications. Trade magazines cover topics ranging from government, agriculture, construction, journalism, finance, computers, tourism,

Before you hire a mailing service – make sure you’re ads can pull their own weight. In 1946 George Orwell wrote essay titled Politics and the English Language which contained advice for writers of his day. Fast forward to today and the counsel from Orwell still holds true. When you are writing copy for your

Getting the right information into the hands of the right people is the key to a good communications strategy. Whether you are building your brand identity, attracting new clients, sharing a message with existing clients or members, or announcing new products or services, you want to make sure you provide decision-makers with the concrete information