Direct mail for small businesses can be a great advertising tool that is affordable and trusted advertising. Direct mail can include either cooperative mail or solo advertising. Cooperative mail is a technique that involves sending your advertisements out with other companies’ ads, a method that can be highly cost-effective. However, solo ads can be more

There are many different ways to advertise cosmetic products. Some of the most common forms of marketing are television commercials, magazine advertisements and on-site sales campaigns at shopping malls. Television is filled with commercials featuring runway models strutting around to techno beats. Female-oriented magazines are stuffed with glossy advertisements of half-nude women and scratch-and-sniff perfume

According to the Newspaper Association of America, the nation’s daily newspapers spend almost $1 billion annually on services rendered from the U.S. Postal Service. Daily newspapers spent over $900 million in 2005 for the delivery of First Class, Periodicals and Standard Mail. This is up from $700 million in 2002. “Nationally, newspapers are the largest