Steve owns a niche automotive trade school with several locations across the U.S.. Due to the competitive nature of his industry he requested to stay anonymous. Enrollment is up and he is opening two more schools. This unusual growth is in spite of the anemic economy. Many of his competitors are closing their doors. Like

Research shows direct mail to be a cost-effective means of promoting a business and generating revenue. Direct mail strikes a balance between effectiveness and cost—it is significantly less expensive than methods such as direct-response television ads and telephone solicitation, while it generates more responses than e-mail, magazine, newspaper, and radio ads. It is also more

You can use bulk mail to cut advertising costs while generating more revenue for your business. Bulk mail refers to sending out thousands – of direct mail advertisements to households and businesses in various zip codes. This can be done to promote a local business or event, or to advertise a nationwide sale. Some companies