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Category: Direct Mail Articles

On March 4, 2014

3 Ways to Personalize Your Direct Mail

It’s as easy as 1, 2, 3! Here are 3 simple ways to grow your customer base and receive increased response rates without breaking a sweat! Personalized Direct Mail copy has a ROI (Return on Investment) of more than 50%, according to InfoTrends. Are you surprised? You shouldn’t be. In today’s tech-centric, constantly shifting landscape,
On February 3, 2014

Integrating Direct Mail with Social Media

Why You Should Be Integrating Direct Mail with Social Media Whose Side Are You On? Find out why the winning answer is BOTH! In the fight between print vs. digital, digital wins, right? Wrong. While social media hype has certainly revolutionized the advertisement industry, it hasn’t obliterated the need for direct mail marketing. In fact,