On July 14, 2014
10 Essential Things for Improving the Readability of Your Direct Mail
You will experience measurable improvements by making these simple changes to your letters.
- By Hal.Cohen 0 Comments View More
On March 4, 2014
3 Ways to Personalize Your Direct Mail
It’s as easy as 1, 2, 3! Here are 3 simple ways to grow your customer base and receive increased response rates without breaking a sweat! Personalized Direct Mail copy has a ROI (Return on Investment) of more than 50%, according to InfoTrends. Are you surprised? You shouldn’t be. In today’s tech-centric, constantly shifting landscape,
- By Hal.Cohen 0 Comments View More
On February 3, 2014
Integrating Direct Mail with Social Media
Why You Should Be Integrating Direct Mail with Social Media Whose Side Are You On? Find out why the winning answer is BOTH! In the fight between print vs. digital, digital wins, right? Wrong. While social media hype has certainly revolutionized the advertisement industry, it hasn’t obliterated the need for direct mail marketing. In fact,
- By Hal.Cohen 0 Comments View More