Contrary to popular belief, print is far from dead. Yes, technology has revolutionized the way consumers interact with brands, but it’s certainly not the be-all end-all of content marketing.
In fact, something as simple as a direct mail campaign can yield tremendous results for small businesses. An article by Marketing Profs states that 43% of small business advertising is via direct mail, and a whopping 76% of small businesses claim that their marketing strategies include both digital and print communication.
So, as you begin to hash out your 2015 marketing budget, don’t overlook the power of direct mail marketing. Take a look below to find out how your business can maximize direct mail marketing in 2015.
What: Variable Printing
On social media there’s a lot going on and it’s easy for your message to get lost in the clutter. That’s why creating customized direct mail pieces is the way to go in 2015, and variable printing makes it really easy and affordable to do. This year, use variable printing to create customized campaigns that target existing and potential prospects.
Why: It Stands Out
Personalized direct mail stands out. Think about it – it’s not all that uncommon to receive a promotional email that includes your name. It’s pretty simple, and it’s become fairly commonplace in today’s email marketing campaigns. Now consider the direct mail pieces you receive; how often does one include your name? Not often, right? And when it does, it makes the mail stand out. That’s why utilizing variable printing can have a huge impact on your ROI and help your business gain recognition in today’s crowded marketplace.
What: Integrate Social Media Into Your Print Campaign
Social media is all about establishing connections, constant interaction, and appealing to a large audience, right? Well, so is print. Or at least that’s how it should be. In 2015, use your print campaigns to reinforce your social media tactics and drive new prospects directly to your social media sites.
Why: It Increases Your Conversions
Using direct mail to drive traffic to your social media sites is a great way to not only spread brand awareness, but also gain followers. Interesting content is one of the top 3 reasons that people follow brands on social media, so make sure that your social media pages are filled with useful, unique content. Otherwise, you may lose potential customers.
Start Planning Your 2015 Direct Mail Campaigns
As a small business, every penny you spend on marketing should have the potential to increase your ROI. Direct mail marketing campaigns that employ 1:1 marketing tactics dramatically increase response rates and achieve higher ROIs. Even if you feel like you’re on a shoestring budget, you can grow your customer base with a simple, yet effective direct mail marketing campaign. It’s never too early to start exploring how you can utilize variable printing and social media in your 2015 marketing plan, so start looking into your option today.