Direct Mail Articles
- How to make your marketing campaign more cost-effective New business leads cost most of us a fortune. We’re not talking about prospects in a directory or sending out advertisements via email or direct mail. Real marketing leads for new business are direct results of conversions from your marketing efforts and can cost up to $500 each. Example:An ... Read More...
- Steve owns a niche automotive trade school with several locations across the U.S.. Due to the competitive nature of his industry he requested to stay anonymous. Enrollment is up and he is opening two more schools. This unusual growth is in spite of the anemic economy. Many of his competitors are closing their doors. Like ... Read More...
- Research shows direct mail to be a cost-effective means of promoting a business and generating revenue. Direct mail strikes a balance between effectiveness and cost—it is significantly less expensive than methods such as direct-response television ads and telephone solicitation, while it generates more responses than e-mail, magazine, newspaper, and radio ads. It is also more ... Read More...
- You can use bulk mail to cut advertising costs while generating more revenue for your business. Bulk mail refers to sending out thousands – of direct mail advertisements to households and businesses in various zip codes. This can be done to promote a local business or event, or to advertise a nationwide sale. Some companies distribute ... Read More...
- When you are planning a direct mail campaign by far the most important aspect is the list of people you will mail. This was well understood at one time by the great direct response giants. As a basic rule the mailing list is far more important than the offer and is often referred to as ... Read More...
- In your business, successful, efficient communications depend on two things: saying the right things and saying them to the right people. You may have come up with exactly the right way to pitch your message, but that message needs to get in the hands of people who would be interested in it and are in ... Read More...
- A strong mailing service company can help you expand your business while maintaining quality customer service. Are you looking to expand your online business or to finally start the website that you know will increase your business? There has never been a better time to enter the booming e-commerce world, but there are many pitfalls for ... Read More...
- If you are going to employ mailing services effectively, you need to make sure that you are getting the maximum impact for a minimal cost. That means making sure your mailing goes to a specifically targeted audience and getting any available discounts to reduce your postage costs. With our state-of-the-art mailing software and addressing equipment, ... Read More...
- When starting a direct marketing campaign, you need a partner who can provide the expertise in mail and lettershop services you need. Your time and your money are important, and you need a partner who can help you make the most of your resources. The right partner will provide the ideas and expertise that will ... Read More...
- We are a sophisticated society. We do open heart surgeries, send men into space, communicate around the world instantly and clone animals. You would think that we would be immune to simple, psychological techniques that play on older, primitive emotions, but in many areas we are like Pavlovian dogs. Some of the direct mail services ... Read More...