Direct Mail Articles
- No other form of communication offers such direct contact for such a small cost. Direct Mail Options You can tailor your direct mailing campaign to exactly match your needs. Who receives your mailing, what kinds of businesses, when is it mail and how it’s mailed are just a few options. Direct Mailing Service Discounts One of the keys to ... Read More...
- Research shows direct mail to be a cost-effective means of promoting a business and generating revenue. Direct mail strikes a balance between effectiveness and cost—it is significantly less expensive than methods such as direct-response television ads and telephone solicitation, while it generates more responses than e-mail, magazine, newspaper, and radio ads. It is also more ... Read More...
- You can tailor your mailing to exactly match your needs, whether you are looking for a very specific visual impact or trying to deliver a concise message within a specific budget. Some of these options include: Using black and white or four-color printing, or, if you are inserting multiple items into a single envelope, using a ... Read More...
- If your company sells to businesses or consumers, direct mail can help increase the return on your advertising budget. Today, media-savvy consumers are skipping past TV commercials and using spam blockers to block out Internet advertisements, leaving many advertisers searching for a better solution.
Direct mail isn’t a new solution, but it has certainly rivals Internet ... Read More...
- While searching for a high volume direct mail company you may keep seeing the term – Lettershop. Most people don’t know what lettershop services are or what they can do for them. A lettershop is an industry term that usually references a company that prints, organizes and ships large volume mailings. Most letteshops offer additional services ... Read More...
- Design your PURL landing page to be simple with clear calls to action – a good lettershop company can help you create a high impact design. Avoid trying competing messages or just too many messages that when viewed the first time can seem confusing or busy. Focus on keeping forms simple and reduce the number ... Read More...
- 1. Remove your company name from your corner card. The term corner card refers to your promotional graphics and copy as well as the return address on an outer envelope. Today’s consumers are bombarded with direct mail. A mailing piece that is easily identified as from a company wanting to sell something may be viewed ... Read More...
- 1. Use live stamps. The best mailing service companies will have the ability to affix real looking stamps. “Wherever possible, have your mail house use “real” postage stamps instead of printed indicia, even on non-profit postage groups. The postage is the same; the affixing charge is small; and the response, tested against segments with printed ... Read More...
- 1. Make sure you are using a good list. You can buy mailing lists from KD Mailing & Fulfillment and other companies or you can build your own list. Whichever you choose, you will want to make sure your list effectively targets your potential customers. Everything starts with a good list. If your mailing list ... Read More...
- The days of mass mailing customers with the same tired message where the only element of personalization is a pre-printed address label are over with the advent of variable data printing. We can show you how to better reach your goals while providing a better product to your customers and even save money. VDP allows you ... Read More...