Direct Mail Articles
- Personalized direct mail, or digital printing has earned itself somewhat of a bad reputation over the last few years. Too often, marketers take the cheap route and send mail that while personalized with details about the recipient is lacking a personal feel. These personal mailings make use of valuable purchase data, personal preferences and demographics ... Read More...
- With the success of Internet media and the recent downsizing of many print-oriented publications many observers are beginning to openly question what the implications of this trend will be on Direct Mail. Direct Mail and Fulfillment have been steady and stable keys to successful advertising for some time. But, can Direct Mail keep up with ... Read More...
- Trade magazines are periodicals that cater to a particular profession or industry. There are literally thousands of trade magazines that are available for consumers. It is not an exaggeration to say that every single field has one or more of these publications. Trade magazines cover topics ranging from government, agriculture, construction, journalism, finance, computers, tourism, ... Read More...
- Before you hire a mailing service – make sure you’re ads can pull their own weight. In 1946 George Orwell wrote essay titled Politics and the English Language which contained advice for writers of his day. Fast forward to today and the counsel from Orwell still holds true. When you are writing copy for your direct ... Read More...
- Getting the right information into the hands of the right people is the key to a good communications strategy. Whether you are building your brand identity, attracting new clients, sharing a message with existing clients or members, or announcing new products or services, you want to make sure you provide decision-makers with the concrete information ... Read More...
- Direct mail for small businesses can be a great advertising tool that is affordable and trusted advertising. Direct mail can include either cooperative mail or solo advertising. Cooperative mail is a technique that involves sending your advertisements out with other companies’ ads, a method that can be highly cost-effective. However, solo ads can be more ... Read More...
- There are many different ways to advertise cosmetic products. Some of the most common forms of marketing are television commercials, magazine advertisements and on-site sales campaigns at shopping malls. Television is filled with commercials featuring runway models strutting around to techno beats. Female-oriented magazines are stuffed with glossy advertisements of half-nude women and scratch-and-sniff perfume ... Read More...
- According to the Newspaper Association of America, the nation’s daily newspapers spend almost $1 billion annually on services rendered from the U.S. Postal Service. Daily newspapers spent over $900 million in 2005 for the delivery of First Class, Periodicals and Standard Mail. This is up from $700 million in 2002. “Nationally, newspapers are the largest ... Read More...
- Reaching out to customers is often very difficult in today’s marketplace. Advertising is everywhere. Commercials consume seven minutes of television time for every half hour of program content. Not only does one have to sit through twenty minutes of movie previews before seeing a full-length feature- today there is also an additional half-hour of commercials ... Read More...
- There are currently around 40 million people in the United States of Hispanic origins. This accounts for nearly 14% of the American population. Due to the advanced fertility rates in the Hispanic community the Hispanic population is set to grow by 188%- meaning there will be close to 67 million Hispanic-Americans living in the United ... Read More...