Direct Mail Articles
- Here are some simple tips that may help your organization stay above water in a difficult economy. Expand into Growth Areas Many industries in times of economic turmoil have niches that benefit or even prosper by financial crises. In real estate, new home sales goes down but foreclosure goes up. A dental office may see ... Read More...
- So, you have chosen KD Mailing to handle all your mailing service needs for your direct mail campaign. With our 50+ years in the industry and state of the art facilities you will be well rewarded with an accurate and quality mailing campaign. If you want to get even more from your mailing, here are ... Read More...
- The “Forever Stamp” The United States Postal Service has released the “forever stamp”. A forever stamp can basically be thought of in the same way as a rent-controlled apartment in New York City – the price will always remains the same, regardless of the state of the local market. If a consumer buys a forever ... Read More...
- The Truth About EDDM (“Every Door Direct Mail”) Every Door Direct Mail (EDDM) is a massive effort by the USPS to rebrand a level of mail that has been around forever and was commonly referred to by experts in the direct mail industry as “Simplified Mail”. There are no new special postage discounts or rates relating to ... Read More...
- The Direct Marketing Association released the 2010 Response Rate Trend Report. This report provides key cost and performance benchmarks to help marketers test their advertising and promotional campaigns. Key Findings: Email to a house list averaged: a 19.47% open rate; a 6.64% click-through rate; a 1.73% conversion rate; with a bounce-back rate of 3.72% and an ... Read More...
- Still the strongest part of a dental marketing strategy, direct mail and printed material allow you to get your message to patients both in the office and at home. At KD Mailing we are a full mailing serviceshop – we can provides mailing lists, print the mailing pieces and accuately push the mailing. Rent our mailing ... Read More...
- If your organization sells products either through a brick and mortar location or online the declining economy has almost certainly been hurting your sales. While there are many things that can be done to market your business one of the best is to send out a print catalog. According to marketingcharts.com – Print catalogs are one ... Read More...
- Direct marketing works because it is a science unto itself. When it is used under the direction of the experienced hand it is amazing what can be done. It’s often written that we are losing privacy online when the online world is years behind the targeting that can be done with direct mail. If you have ... Read More...