Direct Mail Articles
- Everyone says that they are the best, but let’s face it – that’s simply not true. So, how are you supposed to choose the best direct mail company for your campaign if you don’t know where to even begin? Sure, if you don’t know – ask. That’s pretty straightforward, but what do you do if ... Read More...
- Using direct mail postcards to market your business to your target audience can help you dramatically increase your revenue. But great direct mail pieces aren’t born – they’re made. We’ve created a how-to list that will help you learn the most effective way to design a direct mail postcard. Before we dive into the different ... Read More...
- Are you suffering from a severe case of writer’s block and need some help getting started? Check out these words that work to discover helpful tips and tricks for writing great direct mail material that sells. So, you want to know the secret words that will get you the direct mail marketing results you’re shooting for? ... Read More...
- One of the best ways to get repeat business and follow up on leads is with direct mail marketing. Read More...
- You can achieve countless benefits by using personalized URLs (PURLs). Read More...
- You will experience measurable improvements by making these simple changes to your letters. Read More...
- It’s as easy as 1, 2, 3! Here are 3 simple ways to grow your customer base and receive increased response rates without breaking a sweat! Personalized Direct Mail copy has a ROI (Return on Investment) of more than 50%, according to InfoTrends. Are you surprised? You shouldn’t be. In today’s tech-centric, constantly shifting landscape, personalized ... Read More...
- Why You Should Be Integrating Direct Mail with Social Media Whose Side Are You On? Find out why the winning answer is BOTH! In the fight between print vs. digital, digital wins, right? Wrong. While social media hype has certainly revolutionized the advertisement industry, it hasn’t obliterated the need for direct mail marketing. In fact, social media ... Read More...
- When I get home at night, I almost always head straight for the Mail Room where, usually, a few neighbors will be sorting their mail. We direct marketers love watching people react to their mail pieces and we cringe thinking of all the work and money that goes into direct mail efforts that -Boom! get flipped ... Read More...
- One of the most puzzling things in today’s direct mail is the letterless direct mail effort. There’s a brochure and an order form but no letter! It’s more than puzzling, it’s astonishing. I can pretty well guarantee that if you test a mailing campaign with a letter and no brochure against a mailing campaign with a ... Read More...