How to make your marketing campaign more cost-effective  New business leads cost most of us a fortune. We’re not talking about prospects in a directory or sending out advertisements via email or direct mail. Real marketing leads for new business are direct results of conversions from your marketing efforts and can cost up to $500

Steve owns a niche automotive trade school with several locations across the U.S.. Due to the competitive nature of his industry he requested to stay anonymous. Enrollment is up and he is opening two more schools. This unusual growth is in spite of the anemic economy. Many of his competitors are closing their doors. Like