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Category: Blog

On October 13, 2014

Holiday Mailing Tips

Waiting in line at the post office, UPS or FedEx/Kinko’s is not a big deal most of the year, but for a few weeks around the holiday the lines are long, the parking lot is full and the traffic is jammed. If you’re mailing packages during this busy time of year you can lower your
On September 24, 2014

Three Purposes of Direct Mail Prospecting

If your business deals with local customers direct mail marketing is a tool that you need to be using.  The following three purposes of direct mail highlight the value it brings to local businesses of any size. First, a well prepared direct mail campaign allows you to build a strong infrastructure with the community.  Trust,
On September 17, 2014

Mailing List Woes

“Chickens don’t have teeth”. That, along with a cartoon drawing of a chicken, was the only message on the front side of a postcard.  The backside displayed the name and address of the recipient and the name and phone number of an orthodontist. That’s it. No sales hook. No brand message. No marketing. Oh, and