There are many different ways to advertise cosmetic products. Some of the most common forms of marketing are television commercials, magazine advertisements and on-site sales campaigns at shopping malls. Television is filled with commercials featuring runway models strutting around to techno beats. Female-oriented magazines are stuffed with glossy advertisements of half-nude women and scratch-and-sniff perfume

According to the Newspaper Association of America, the nation’s daily newspapers spend almost $1 billion annually on services rendered from the U.S. Postal Service. Daily newspapers spent over $900 million in 2005 for the delivery of First Class, Periodicals and Standard Mail. This is up from $700 million in 2002. “Nationally, newspapers are the largest

Reaching out to customers is often very difficult in today’s marketplace. Advertising is everywhere. Commercials consume seven minutes of television time for every half hour of program content. Not only does one have to sit through twenty minutes of movie previews before seeing a full-length feature- today there is also an additional half-hour of commercials