Design your PURL landing page to be simple with clear calls to action – a good lettershop company can help you create a high impact design. Avoid trying competing messages or just too many messages that when viewed the first time can seem confusing or busy. Focus on keeping forms simple and reduce the number

1. Remove your company name from your corner card. The term corner card refers to your promotional graphics and copy as well as the return address on an outer envelope. Today’s consumers are bombarded with direct mail. A mailing piece that is easily identified as from a company wanting to sell something may be viewed

1. Use live stamps. The best mailing service companies will have the ability to affix real looking stamps. “Wherever possible, have your mail house use “real” postage stamps instead of printed indicia, even on non-profit postage groups. The postage is the same; the affixing charge is small; and the response, tested against segments with printed