Direct Mail Articles
- Do you get like opening your mailbox at the end of the day? If so, you’re not alone. According to a study conducted by Gallup Daily, 41% of Americans look forward to checking their mailbox. And of those 41%, Americans 65 and older are the most likely to enjoy checking the mail, while a noteworthy ... Read More...
- It’s hard to miss bright yellow boxes emblazoned with minions. The attention-grabbing boxes sent out last week by Amazon.com come in three different sizes and are adorned with small, yellow creatures called minions. These quirky characters have either one or two eyes and are featured in the new movie Minions. The boxes stem from a partnership ... Read More...
- USPS’ Financial Future Brighter Than Reported According to Fredric Rolando, President of the National Association of Letter Carriers in Washington D.C., all of the bad press surrounding USPS’ finances are the result of a congressional order. In 2006, congress ordered the Postal Service to pre-fund retiree health benefits 75 years into the future. Rolando attributes the ... Read More...
- Postage Costs and Postage Rates You knew it was coming, but now it’s official. After months of adjustments, the Postal Regulatory Commission officially approved rate adjustments for USPS that will take effect in just a few short weeks. Here’s what you need to know about the rise in postage: Who approved the increase? The Postal Regulatory Commission, “an ... Read More...
- So you’re thinking about creating sample or marketing kits… but you don’t know what your options are – or where to even begin. You’re not alone; every year thousands of companies turn to fulfillment providers to help them manage assembly and distribution of marketing kits. But before we start talking about fulfillment, let’s dive right ... Read More...
- Sometimes we don’t know a good thing ‘til it’s gone, right? Well, that’s certainly the case when it comes to print catalogs. During the recession, catalogs took a deep dive. However, something interesting happened in 2013; according to the Direct Marketing Association, 11.9 billion catalogs were sent out that year – an increase of about 1 ... Read More...
- Like it or not, data-driven campaigns are the answer to your future success – and 2015 is all about diving in, taking chances, and making smarter, data-driven decisions that increase your bottom line. Below we’ve listed four great ways to retrieve powerful analytics from your direct mail campaign so you can gain visibility like you’ve ... Read More...
- Consider this: on average U.S. advertisers spend around $167 per person on direct mail. And from that $167, they earn a per person average of $2,095 worth of goods sold. That’s a 1,300% return! With those kinds of returns, you’d think that everyone would be championing the power of print… but they’re not. So, what’s the ... Read More...
- Contrary to popular belief, print is far from dead. Yes, technology has revolutionized the way consumers interact with brands, but it’s certainly not the be-all end-all of content marketing. In fact, something as simple as a direct mail campaign can yield tremendous results for small businesses. An article by Marketing Profs states that 43% of small ... Read More...
- You know as well as anyone that the New Year can be both daunting and invigorating. On the one hand, you’re forced to look back at 2014 and consider all of the things you DIDN’T accomplish, but on the other, 2015 gives you a brand new, fresh start. Instead of dwelling on the coulda, woulda, shouldas, ... Read More...